In looking for more resources on the web for Filipino Graphic Design (believe me it's like looking for a needle in haystack but you have to look for the haystack first), I came across a blog from another discipline of design. The post was made by Dylan Yap Gozum, chief design consultant for Vatel Manila, an events production company for weddings, debuts and other formal gatherings. Though interiors and events design is different from graphic design, the principles of design written is similar to the things we are trying to achieve.
According to the post, the goal is "understated elegance." The guiding principles of their design are "1) Simple and tasteful; 2) conversation-friendly and comfortable arrangements; and 3) Magical and dreamy but not over-the-top."
I agree with some of the points Gozum has raised and we can apply to graphic design. He mentions that Filipinos love to fill up our homes with things in every nook and cranny. In my advertising years, I have seen different clients trying to fill up every space of print ads with as much info as possible. To them, negative space is not a counterpoint, it is wasted space. The "production number act" can be applied to young designers as well, using all the cool tools available that the communication strategy is lost.
Click here for more of "our guiding principles of design" in detail.
Subscribe to:
Post Comments (Atom)
2 comments:
What a fitting birthday gift to be featured in your weblog, Sir Virata. Thank you for this entry.
It would be interesting to see how Filipino design would evolve in the next few years, yet retaining the sensibilites that we have long kept intact in our past designs.
We do update ourselves regularly and although we do not have photographic memories when it comes to chancing upon a rare yet astounding piece of work, we try to absorb as much as we could in order to improve our work.
I think it is very exciting to be working in the Philippines during these times of continuous creation pouring forth from many fertile minds.
Cheers to Filipino design!
Dylan Yap Gozum
Vatel Manila
Raymond,
I think horror vacui is a prevalent approach in our indigenous and contemporary art. I guess to a certain degree you could even think of it as a 'revolt' against minimalism.
-kyo-
Post a Comment