This is what he wrote on the Philippines:
"The Philippines
The Philippines has always been, from the viewpoint of neighbouring Southeast Asian countries, slightly out of the radar screen. This is because of its perceived distant geographical location, and also because it occasionally announces itself to be the only Christian nation in Asia - somewhat out of synch with its largely Taoist/Buddhist/Muslim neighbours. (Philippines, of course, is quintessentially Asian, with many indigenous peoples and a large Muslim population in the south).
Again, the advertising industry reigns supreme. Because of the consumer-driven nature of its economic growth, shopping malls and consumer-based companies generate the most work for graphic designers. The most successful work incorporates strong emotional values (family relationships are important) and humour.
Jollibee, the biggest fast-food chain in the Philippines, has beaten multinationals such as McDonalds and Burger King at their own game by aggressively franchising and tailoring its food to the Filipino palate. It is successful in many parts of the world, especially where Filipinos are concentrated. Therein lies a lesson for the rest of the region.
Filipinos are known to be artistically and musically inclined and these inherent characteristics have produced excellence in the entertainment industry, performing arts, fine arts and crafts. Unfortunately, society has not given graphic design its due recognition. Many Filipino graphic designers, who have been educated in the USA or who are working in the Middle East, do not return home.
In recent years, the web design community has been highly active - there are many community websites and online magazines for Filipino designers, e.g. www.philweavers.net , www.halfproject.com , www.kakosa.com and others. One only need to look into these websites to realise that there is electrifying energy and creativity zapping around in the Philippines."
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