Links to Advertising in the Philippines
Introduction to Advertising in the Philippines from the Philippine Information Agency
http://www.pia.gov.ph/philinfo/phadv.htm
A forum on Philippine advertising in Skyscraper City.
http://www.skyscrapercity.com/showthread.php?t=314033
Interesting question "What if your client’s product does not perform, can the ad agency be held accountable?" Though the article's author gives a textbook answer in defense of the agency, some clients I know would pull their advertising. In a results oriented business and a world of tightening budgets, the first to go is advertising.
http://money.inq7.net/features/view_features.php?yyyy=2005&mon=10&dd=07&file=1
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