Wednesday, January 03, 2007

Advertising in the Philippines

Links to Advertising in the Philippines

Introduction to Advertising in the Philippines from the Philippine Information Agency

http://www.pia.gov.ph/philinfo/phadv.htm

A forum on Philippine advertising in Skyscraper City.

http://www.skyscrapercity.com/showthread.php?t=314033

Interesting question "What if your client’s product does not perform, can the ad agency be held accountable?" Though the article's author gives a textbook answer in defense of the agency, some clients I know would pull their advertising. In a results oriented business and a world of tightening budgets, the first to go is advertising.

http://money.inq7.net/features/view_features.php?yyyy=2005&mon=10&dd=07&file=1

No comments: