Proof

There have been conversations and debates about the validity or purpose of defining Filipino design aesthetics. Most people feel that it is really important. At the same time, some think that is not necessary. Those who support the research believe that it is important to express our culture through our design work. They strongly feel that by fusing their culture into their client-related projects, they would not just enhance their portfolio but this approach could also benefit the design community. On the other hand, those who are less enthusiastic feel that having Filipinos and Filipinas in the field is good enough and it should end there.

I strongly believe that the divide will end once we prove the worth of contributing our Filipino culture to the design world. I think the best proof of this is if a major company (example: Nike or Apple) begin to incorporate Filipino design aesthetics into their mainstream work. And it would help, too, if the designers utilizing our aesthetics get paid a lot. I am not advocating "selling out" our aesthetics to the "Man." I am simply saying that if our look and feel begin to be utilized the same way as Swiss or Japanese design in day-to-day visual communications project, people would begin to see the validity of the research into our Filipino culture.